1976
The original since 1976
The story of the original and unique Trollbeads starts in Denmark. Trollbeads is born as a family company and still today it remains so. “Some have ideas, some have talent for design, some can find technical solutions and others still have the courage to make it happen. And all of us enjoy working together on a project. It’s that simple”, says Lise Aagaard.
1976
The first silver bead
Faces was the very first bead in the collection. It is a silver bead combined of six faces, and it is designed by Lise Aagaard’s brother, Søren "Silversmith" Nielsen.
Trollbeads are made with a blend of new and ancient techniques. Most silver Trollbeads are modelled using the 3000-year-old technique, the so-called 'cire perdu' or 'lost wax' method.
1988
Gold enters the collection
For thousands of years gold has been the ultimate symbol of power, wealth and divinity. Trollbeads are made in 18K gold – the perfect balance of purity and strength.
2000...The Characteristic Lock
The first characteristic Trollbeads locks are added to the collection. The idea of letting the lock be a piece of jewellery in itself is still unique for the Trollbeads brand today.
2000...Growing the Family
Until 2000, all beads were designed by the Nielsen/Aagaard family. To increase diversity of the collection, 10 Danish jewellery designers were invited to design for Trollbeads. Today, we count more than 60 Trollbeads designers.
2003...Trollbeads Goes Abroad
In 2003, Trollbeads adventures start in new countries: Hong Kong, USA and Spain. Today you can find Trollbeads in more than 40 countries all over the world.
2003...One More Way to Carry Your Beads
In 2003 the Trollbeads collection is extended with the Fantasy Necklace. You can design and combine the Fantasy Necklace in endless ways, using beads and pendants from the collection.
2004
Earrings
New, adorable designs were released to compliment the original concept.
2005
The Sterling silver bracelet
The Sterling silver bracelet as we know it today was designed in 2005. Before 2005 you had to use tools to add new beads, With the new design and changeable locks it was made possible to design and redesign your bracelet every day!
2005
The first Uniques workshop
Alongside Tibet Charity, Lise Aagaard developed the Tibet Beads project in 2005 to give unemployed Tibetan refugees in India an opportunity to learn new skills and earn an income.
The Uniques
If you really want to help people in the third world counties to develop economically, you much teach them what it is you are successfully doing.
Uniques are truly special to Trollbeads. it began as a charity project, providing self-sustainable workshops for people in Asia, giving them an opportunity to express themselves and create art. They ended up creating UNIQUES.
2007...Playing With the Customers
Trollbeads starts a big online event that shows the playfulness of the brand: “Where did you take your Trollbeads this summer”?
2007...The Nordic Gold
Amber is added to the collection. 50 million years on the way to your bracelet. It is almost incomprehensible how long ago that is, but that specific moment in time is what we see.
2008
Gemstones are added to the Trollbeads Collection
Born under enormous pressure since the dawn of time, these pieces of raw rocks are dug out of the bowels of the earth and made into exquisite jewellery of timeless beauty.
2008
It is time for a ring
A beautiful collection of rings sees the light of day. Many of the spectacular designs are still in the collection.
2009...Jaipur, India
Uniques Workshop
Following the first Uniques project, Lise Aagaard decided to start a project in Jaipur. This time the focus was on helping women with a challenging background.
2009...Smiling Bead Event
Retailers across the world were distributing limited-edition Smiley beads attached to a note which asked the finder to go to a website and share how they found the bead. More than 3,500 people from 32 countries shared heartfelt and funny stories.
2009 – SHARE A CHRISTMAS CARD
Trollbeads encourage everyone to share their Christmas enthusiasm and celebration by joining the event and send Christmas cards to at least five people all around the world.
2009 - People's Bead
Trollbeads is among the very first to offer co-creation in the event People's Bead. Fans and customers are invited to design a bead in the People's Bead competition.
2010
Malawi Uniques Workshop
Trollbeads funded the Malawi Trollbeads Workshop, which gave a group of challenged young people the opportunity to learn the artistry of making glass beads
2010
The World Tour
13 countries each had 4 beads created which symbolized their country. The once involved were: Australia, Austria, Denmark, Germany, Hong Kong, Italy, Japan, Lithuania, Netherlands, South Africa, Switzerland, U.K. and the U.S.A.
2010
The leather Bracelet
Launch of a new way to carry your beads - the leather bracelet.
2012
Introducing the bangle
The bangle is introduced in the Trollbeads Collection. Launched in Sterling silver, gold plated and copper.
2012
Trollbeads move to Toldbodgade
Lise designs the façade of the building, and it is ready for the Trollbeads family to move in, in 2012.
Bonus info: There are small lizards hiding in the pattern.
2012
Mother's Day
The first Mother’s Day bead is introduced: Joyful.
2013 - Limited-Edition Bracelets Are Introduced
A bracelet including a new glass bead, new silver bead and a new lock. The bracelet can only be bought as a finished piece.
204 - Trollbeads Day Celebration
The first time celebrating Trollbeads Day online and in stores all over the world. A true party!
2015 - Black Friday
Trollbeads decided to celebrate Black Friday limited-edition bead in 2015 - Midnight Brilliance.
2016
A new type of Glass bead
Deep Ocean was introduced in 2016. With a different shape and the same characteristic Trollbeads silver core, it is a perfect match for ourFantasy necklaces.
2016
Princess of the gala
In 2016 it was time to feel like a princess. The Trollbeads Tiara takes a revolutionary approach to jewellery design, allowing you to create your own tiara by using beautiful spacers and beads.
2016
Ring of change
The first customizable ring was introduced. Now you could wear your most precious Trollbeads on your finger.
2016
Pokeball event
Glass beads looking like Pokeballs was scattered around the world for customers to find them. This resulted in many great photos and stories.
2017...Trollbeads Trick
Trollbeads introduce Trollbeads Tricks and share some of the many different stylings you can do with Trollbeads jewellery.
2017...Men's Collection is Introduced
34 new finished pieces were released. This included several leather bracelets, sterling silver bracelets and leather and sterling silver necklaces.
2018 - The First Father's Day Bead
Shield; Sterling silver bead. To protect and to care. Love is the true shield.
2018 – MORE HAIR JEWELLERY
We welcome the French Twist Comb and Alice band to the collection. Now you can style your hairdo with your favourite Trollbeads.
2019...Round Gemstones
Gemstones are introduced in a smaller, round version, with a smooth surface.
2019... Porcelain Beads
First time introduced as limited-editions for Trollbeads Day in 2019.
2020
New types of customizable rings
Introducing the Elegant Fantasy Ring, Swirling Fantasy Ring, Mermaid Fantasy Ring and Lucky Stars Fantasy Ring.
2020
People’s Uniques event
An exciting event that uncovers our customers favourite Uniques. The six winning beads become a limited-edition Uniques kit.
Every Story Has a Bead
Each piece in the Trollbeads collection has its own little history, taking its inspiration from all over the world. Every bracelet can be truly unique with inspiration from mythology, astrology, fairy tales, fauna, spirituality, cultural diversity, and last but certainly not least, in the familiar things of everyday living.