the original

Established 1976

The story of the original and unique Trollbeads starts in Denmark. Trollbeads is born as a family company and still today it remains so. “Some have ideas, some have talent for design, some can find technical solutions and others still have the courage to make it happen. And all of us enjoy working together on a project. It’s that simple”, says Lise Aagaard.

1976
The first silver bead

Faces was the very first bead in the collection. It is a silver bead combined of six faces, and it is designed by Lise Aagaard’s brother, Søren "Silversmith" Nielsen. 

Trollbeads are made with a blend of new and ancient techniques. Most silver Trollbeads are modelled using the 3000-year-old technique, the so-called 'cire perdu' or 'lost wax' method.

1988
Gold enters the collection

For thousands of years gold has been the ultimate symbol of power, wealth and divinity. Trollbeads are made in 18K gold – the perfect balance of purity and strength.

2000

THE CHARACTERISTIC CLASP

The first characteristic Trollbeads clasps are added to the collection. The idea of letting the claps be a piece of jewellery in itself is still unique for the Trollbeads brand today.

Shop clasps

2000

GROWING THE FAMILY

Until 2000, all beads were designed by the Nielsen/Aagaard family. To increase diversity of the collection, 10 Danish jewellery designers were invited to design for Trollbeads. Today, we count more than 60 Trollbeads designers.

Meet the designers

2003

TROLLBEADS GOES ABROAD

In 2003, Trollbeads adventures start in new countries: Hong Kong, USA and Spain. Today you can find Trollbeads in more than 40 countries all over the world.

Find a store

2003

ONE MORE WAY TO CARRY YOUR BEADS

In 2003 the Trollbeads collection is extended with the Fantasy Necklace. You can design and combine the Fantasy Necklace in endless ways, using beads and pendants from the collection.

Shop necklaces
2004
Earrings

New, adorable designs were released to compliment the original concept.

2005
The Sterling silver bracelet

The Sterling silver bracelet as we know it today was designed in 2005. Before 2005 you had to use tools to add new beads, With the new design and changeable locks it was made possible to design and redesign your bracelet every day!

2005
The first Uniques workshop

Alongside Tibet Charity, Lise Aagaard developed the Tibet Beads project in 2005 to give unemployed Tibetan refugees in India an opportunity to learn new skills and earn an income.

The Uniques

"If you really want to help people in the third word countries to develop economically, you must teach them what it is you are successfully doing"

UNIQUES are truly special to Trollbeads. It began as a charity project, providing self-sustainable workshops for people in Asia, giving them an opportunity to express themselves and create art. They ended up creating UNIQUES.

2007

PLAYING WITH THE CUSTOMERS

Trollbeads starts a big online event that shows the playfulness of the brand: “Where did you take your Trollbeads this summer”?

View current events

2007

THE NORDIC GOLD

Amber is added to the collection. 50 million years on the way to your bracelet. It is almost incomprehensible how long ago that is, but that specific moment in time is what we see. 

Shop our Amber beads
2008
Gemstones enter the collection

Born under enormous pressure since the dawn of time, these pieces of raw rocks are dug out of the bowels of the earth and made into exquisite jewellery of timeless beauty. 

2008
It is time for a ring

A beautiful collection of rings sees the light of day. Many of the spectacular designs are still in the collection. 

2009

JAIPUR, INDIA UNIQUES WORKSHOP

Following the first Uniques project, Lise Aagaard decided to start a project in Jaipur. This time the focus was on helping women with a challenging background

2009

SMILING BEAD EVENT

Retailers across the world were distributing limited edition Smiley beads attached to a note which asked the finder to go to a website and share how they found the bead. More than 3,500 people from 32 countries shared heartfelt and funny stories.

See the current events

2009

Share a Christmas Card

Trollbeads encourage everyone to share their Christmas enthusiasm and celebration by joining the event and send Christmas cards to at least five people all around the world.

2009

People's Bead

Trollbeads is among the very first to offer co-creation in the event People's Bead. Fans and customers are invited to design a bead in the global People's Bead competition.

2010

Malawi Uniques Workshop 

Trollbeads funded the Malawi Trollbeads Workshop, which gave a group of challenged young people the opportunity to learn the artistry of making glass beads.

2010

The World Tour

13 countries each had 4 beads created which symbolized their country. The once involved were: Australia, Austria, Denmark, Germany, Hong Kong, Italy, Japan, Lithuania, Netherlands, South Africa, Switzerland, U.K. and the U.S.A.

2010

The leather bracelet

Launch of a new way to carry your beads - the leather bracelet. 

Shop leather

2012

Introducing the bangle

The bangle is introduced in the Trollbeads Collection. Launched in Sterling silver, gold plated and copper.

Shop bangles

2012

Mother's Day

The first Mother’s Day bead is introduced: Joyful.

Shop Mother's Day

2012

Trollbeads move to Toldbodgade

Lise designs the façade of the building, and it is ready for the Trollbeads family to move in, in 2012.

Bonus info: There are small lizards hiding in the pattern.

2013

Limited-edition bracelets enter

A bracelet including a new glass bead, new silver bead and a new lock. The bracelet can only be bought as a finished piece.

Shop designer bracelets