The original since 1976

The story of the original and unique Trollbeads starts in Denmark. Trollbeads is born as a family company and still today it remains so. “Some have ideas, some have talent for design, some can find technical solutions and others still have the courage to make it happen. And all of us enjoy working together on a project. It’s that simple”, says Lise Aagaard.



View the Gold Collection

2000...The Characteristic Lock

The first characteristic Trollbeads locks are added to the collection. The idea of letting the lock be a piece of jewellery in itself is still unique for the Trollbeads brand today.

Shop Locks

2000...Growing the Family

Until 2000, all beads were designed by the Nielsen/Aagaard family. To increase diversity of the collection, 10 Danish jewellery designers were invited to design for Trollbeads. Today, we count more than 60 Trollbeads designers.

See Designers

2003...Trollbeads Goes Abroad

In 2003, Trollbeads adventures start in new countries: Hong Kong, USA and Spain. Today you can find Trollbeads in more than 40 countries all over the world.

Find a Store

2003...One More Way to Carry Your Beads

In 2003 the Trollbeads collection is extended with the Fantasy Necklace. You can design and combine the Fantasy Necklace in endless ways, using beads and pendants from the collection.


Shop Our Earrings


Start Your Story


The Uniques

If you really want to help people in the third world counties to develop economically, you much teach them what it is you are successfully doing.

Uniques are truly special to Trollbeads. it began as a charity project, providing self-sustainable workshops for people in Asia, giving them an opportunity to express themselves and create art. They ended up creating UNIQUES.

2007...Playing With the Customers

Trollbeads starts a big online event that shows the playfulness of the brand: “Where did you take your Trollbeads this summer”?

View Our Current Events

2007...The Nordic Gold

Amber is added to the collection. 50 million years on the way to your bracelet. It is almost incomprehensible how long ago that is, but that specific moment in time is what we see. 

Shop Our Amber Beads


Shop Gemstones


Shop Rings

2009...Jaipur, India

Uniques Workshop

Following the first Uniques project, Lise Aagaard decided to start a project in Jaipur. This time the focus was on helping women with a challenging background

2009...Smiling Bead Event

Retailers across the world were distributing limited-edition Smiley beads attached to a note which asked the finder to go to a website and share how they found the bead. More than 3,500 people from 32 countries shared heartfelt and funny stories.


Trollbeads encourage everyone to share their Christmas enthusiasm and celebration by joining the event and send Christmas cards to at least five people all around the world.

2009 - People's Bead

Trollbeads is among the very first to offer co-creation in the event People's Bead. Fans and customers are invited to design a bead in the People's Bead competition.


Malawi Uniques Workshop

Trollbeads funded the Malawi Trollbeads Workshop, which gave a group of challenged young people the opportunity to learn the artistry of making glass beads


The World Tour

13 countries each had 4 beads created which symbolized their country. The once involved were: Australia, Austria, Denmark, Germany, Hong Kong, Italy, Japan, Lithuania, Netherlands, South Africa, Switzerland, U.K. and the U.S.A.


The leather Bracelet

Launch of a new way to carry your beads - the leather bracelet. 


Introducing the bangle

The bangle is introduced in the Trollbeads Collection. Launched in Sterling silver, gold plated and copper.

Shop Bangles


Trollbeads move to Toldbodgade

Lise designs the façade of the building, and it is ready for the Trollbeads family to move in, in 2012.

Bonus info: There are small lizards hiding in the pattern.


Mother's Day

The first Mother’s Day bead is introduced: Joyful.

2013 - Limited-Edition Bracelets Are Introduced

A bracelet including a new glass bead, new silver bead and a new lock. The bracelet can only be bought as a finished piece.

204 - Trollbeads Day Celebration

The first time celebrating Trollbeads Day online and in stores all over the world. A true party!

2015 - Black Friday

Trollbeads decided to celebrate Black Friday limited-edition bead in 2015 - Midnight Brilliance.



See Our Hair Jewellery



Shop Neck Bangle


Shop All Rings


2017...Trollbeads Trick

Trollbeads introduce Trollbeads Tricks and share some of the many different stylings you can do with Trollbeads jewellery.

2017...Men's Collection is Introduced

34 new finished pieces were released. This included several leather bracelets, sterling silver bracelets and leather and sterling silver necklaces.

2018 - The First Father's Day Bead

Shield; Sterling silver bead. To protect and to care. Love is the true shield.


We welcome the French Twist Comb and Alice band to the collection. Now you can style your hairdo with your favourite Trollbeads.

2019...Round Gemstones

Gemstones are introduced in a smaller, round version, with a smooth surface. 

Explore Our Gemstones

2019... Porcelain Beads

First time introduced as limited-editions for Trollbeads Day in 2019.

Explore Current Porcelain


Explore All Rings


Every Story Has a Bead

Each piece in the Trollbeads collection has its own little history, taking its inspiration from all over the world. Every bracelet can be truly unique with inspiration from mythology, astrology, fairy tales, fauna, spirituality, cultural diversity, and last but certainly not least, in the familiar things of everyday living.