The Trollbeads Concept

Trollbeads is an exquisite range of interchangeable pieces of jewellery which allow you to create your very own personal look and story. The core concept behind our jewellery is founded on the belief that our lives are built of stories, memories, and precious moments – we enable you to symbolically carry these all with you always.

Every story has a bead

At the heart of the collection are the beads themselves. Each piece in the Trollbeads collection has its own story inspired by mythology, astrology, fairy tales, fauna, flora, cultural diversity, and the familiar things of everyday life. Besides the beads, the Trollbeads collection includes bracelets, bangles, necklaces, earrings, and rings.

Move the slider across the bracelet to see how it looks with additional beads. 


Quality, creativity & play

Trollbeads invented the world’s first and finest bead-on-bracelet concept which allows women and men to customise their jewellery to fit their tastes, personalities, memories, and stories. Every piece of jewellery created can be taken apart and repeatedly reinvented with a completely different look, by using new combinations.

It’s creative. It’s playful. It’s unique. It’s you.


Step by step

1. Choose a "canvas". Would you like to create a bracelet, bangle, necklace, ring or earrings? All of these can be decorated with our beads and in turn, become unique & personal items of jewellery that you have designed.

2. Choose a clasp. A bracelet or necklace requires a clasp for fastening. If you’re designing a bangle, make sure you choose two spacers - these will help keep your beads secure.

3. Choose your beads. Are you celebrating a milestone in your life? Do you want to keep the memory of an experience or a loved one close? Or do you simply love the colour or design? Choose the beads that best symbolise you and your individuality.

It’s all about you. Your story, your journey, your style.