Start your story...

Design your own personal bracelet.

The original, since 1976

Welcome to the magical world of Trollbeads - an extraordinary universe of shapes, colours, creativity and play. You now have the chance to tell everyone your story, using the highest-quality materials. Trollbeads is not just a jewellery brand - it’s a unique lifestyle.

We invented the world’s first and finest bead-on-bracelet concept that allows women and men to customise their jewellery to fit their taste, personality, and stories. Every piece of jewellery created can be taken apart and its look repeatedly reinvented by using new combinations.

It’s creative. It’s playful. It’s unique. It’s you.