The Original Since 1976
1976
The story of the original and unique Trollbeads starts in Denmark. Trollbeads is born as a family company and still today it remains so.
“Some have ideas, some have talent for design, some can find technical solutions and others still have the courage to make it happen. And all of us enjoy working together on a project. It’s that simple",
- Lise Aagaard.
Faces was the very first bead in the collection. It is a silver bead combined with six faces, and it is designed by Lise Aagaard’s brother, Søren "Silversmith" Nielsen.
Trollbeads are made with a blend of new and ancient techniques. Most silver Trollbeads are modelled using the 3000-year-old technique, the so-called 'cire perdu' or 'lost wax'-method.
1988
Gold enters the collection
For thousands of years, gold has been the ultimate symbol of power, wealth and divinity. Trollbeads are made in 18K gold – the perfect balance of purity and strength.
2000
Growing the family
Until 2000, all beads were designed by the Nielsen/Aagaard family. To increase the diversity of the collection, 10 Danish jewellery designers were invited to design for Trollbeads. Today, we count more than 90 Trollbeads designers.
2000
The characterful clasp
The first characteristic Trollbeads clasps are added to the collection. The idea of letting the clasp be a piece of jewellery in itself is still unique for the Trollbeads brand today.
Glass beads
2001
In 2001, the glass beads became a fascinating and colourful addition to the Trollbeads collection. Traditionally, glass beads have been used by themselves on jewellery. It was therefore an innovative new approach when Trollbeads began to combine the living and colourful glass with gemstone beads, gold and silver.
Another way to carry your beads
In 2003 the Trollbeads collection is extended with the Fantasy Necklace. You can design and combine the Fantasy Necklace in endless ways, using beads and pendants from the collection.
Trollbeads goes abroad
In 2003, Trollbeads adventures start in new countries: Hong Kong, USA and Spain. Today you can find Trollbeads in more than 40 countries all over the world.
2005
The Sterling Silver Bracelet
With the new design and changeable clasps it was made possible to design and redesign your bracelet every day!
Uniques
Sterling Silver Bracelet
Alongside Tibet Charity, Lise Aagaard developed the Tibet Beads project in 2005 to give unemployed Tibetan refugees in India an opportunity to learn new skills and earn an income.
Amber is added to the collection. 50 million years on the way to your bracelet. It is almost incomprehensible how long ago that is, but that specific moment in time is what we see.
Gemstones
2008
Gemstones are added to the Trollbeads Collection
Born under enormous pressure since the dawn of time, these pieces of raw rocks are dug out of the bowels of the earth and made into exquisite jewellery of timeless beauty.
A beautiful collection of rings sees the light of day.
Many of the spectacular designs are still in the collection.
People's Bead
2009
Trollbeads is among the very first to offer co-creation in the event People's Bead. Fans and customers are invited to design a bead in the People's Bead competition.
Smiling Bead Event
Retailers across the world were distributing limited edition Smiley beads. Attached to a note which asked the finder to go to a website and share how they found the bead. More than 3,500 people from 32 countries shared heartfelt and funny stories.
Share a Christmas Card
Trollbeads encourage everyone to share their Christmas enthusiasm and celebration by joining the event and sending Christmas cards to at least five people all around the world.
Jaipur, India
2009
Following the first Uniques project, Lise Aagaard decided to start a project in Jaipur.
This time the focus was on helping women with a challenging background.
2010
The World Tour
13 countries each had 4 beads created which symbolised their country. The ones involved were: Australia, Austria, Denmark, Germany, Hong Kong, Italy, Japan, Lithuania, Netherlands, South Africa, Switzerland, the U.K. and the U.S.A.
2010
Malawi UNIQUES Workshop
Just like the project in India, Trollbeads funded the Malawi Trollbeads Workshop, which gave a group of challenged young people the opportunity to learn the artistry of making glass beads.
Example title
The Leather Bracelet
Launch of a new way to carry your beads - the leather bracelet. The bracelet should be twisted around the wrist twice and closed with a clasp which is sold separately.
2012
Introducing the bangle
The bangle is introduced in the Trollbeads Collection. Launched in Sterling silver, gold plated and copper.
2012
Mother's Day
The first Mother’s Day bead is introduced: Joyful. Since then many more have been created.
2012
Toldbodgade
Trollbeads moves to Toldbodgade. Lise designs the façade of the building, and it is ready for the Trollbeads family to move in, in 2012. Did you know that there are small lizards hidden in the pattern of the facade?
2013
Limited-edition bracelets
A bracelet including a new glass bead, a new silver bead and a new clasp. The bracelet can only be bought as a finished piece.
2014
Trollbeads Day
The first time celebrating Trollbeads Day online and in stores all over the world. A true party!
2015
Trollbeads Day
The first time celebrating Trollbeads Day online and in stores all over the world. A true party!
2016
Deep Ocean was introduced. A new type of bead with a different shape and many detailed layers.
2016
Trollbeads Tiara
In 2016 it was time to feel like a princess. The Trollbeads Tiara takes a revolutionary approach to jewellery design, allowing you to create your own tiara by using beautiful spacers and beads.
2016
Ring of Change
The first customisable ring was introduced. Now you could wear your most precious Trollbeads on your finger.
2016
The Neck Bangle
The beautiful neck bangle was launched. It is beautiful in itself but is also stunning with beads and pendants from the entire collection. Another piece of jewellery which can be customised to your desire.
2017
The Trollbeads Trick
Trollbeads introduce Trollbeads Tricks and share some of the many different stylings you can do with Trollbeads jewellery.
2017
Men's collection introduced
34 new finished pieces were released. This included several leather bracelets, sterling silver bracelets and leather and sterling silver necklaces.
2018
The first Father's Day bead
Shield; Sterling silver bead. To protect and to care.
Love is the true shield.
More hair jewellery...
2018
We welcomed the French Twist Comb and Alice band to the collection. With these, you could style your hairdo with your favourite Trollbeads.
Round gemstones
Gemstones are introduced in a smaller, round version, with a smooth surface.
Porcelain beads
First time introduced as limited editions for Trollbeads Day in 2019.
People's Uniques Event
2020
An exciting event that uncovers our customer's favourite UNIQUES was launched. The six winning beads become a limited-edition UNIQUES glass kit.
New fantasy rings
2020
Introducing the Elegant Fantasy Ring, Swirling Fantasy Ring, Mermaid Fantasy Ring and Lucky Stars Fantasy Ring.
Now you can wear your favourite beads on rings!