Trollbeads Franchising

Become part of an international success and fulfil your dreams of having your own Trollbeads concept store. The Omni Channel solution will give you competitive advantages and gives you the opportunity to give your customers the best experience – in the following, you can read more about Trollbeads franchise model and how to become a Trollbeads franchisee.

Why franchise:

Becoming a Trollbeads Franchisee is more than just opening a store. Just as our jewellery, our franchise cooperation offers endless opportunities to do great retail business. As a franchisee, you get the opportunity to run your own business, but you will never be on your own. The Trollbeads global retail department is your toolbox for constantly optimising the daily operations and support your business.


The Trollbeads franchising model could be described as a joint venture in which both companies work in close collaboration supporting each other but at the same time still legally and financially independent. The Franchisee is given the rights to use a ready-made business format (including brand, assortment, and store concept, etc.) according to which he/she must operate. This professional arrangement sets out an agreed number of years on a renewable basis.

The franchisee role: 

-Stimulating growth of the concept store.
-Being responsible for own business operations completely including obligations and commitments, risk and profits.
-Following Operational, Marketing and Visual guidelines
-Offering high quality customer service and maintaining own store operations
-Committing to the same corporate image, offline and online
-Recruiting, training and managing own staff
-Actively participating in the developed HQ marketing activities and own local Marketing plan

Key elements:

You will receive all the necessary knowhow needed to operate a Trollbeads Concept Store through regular support, manuals and training. Trollbeads also offers comprehensive initial and regular training in, for example, customer service, creating effective visual merchandising, store marketing and staff management. Trollbeads also provides continuous support for developing and optimizing the business.

The Concept offering:

-A unique local and geographical business model 
-A supported opening process from choosing location to store opening
-A jewellery brand appreciated internationally
-An internationally tested and unique concept that is rooted in the Danish heritage 
-A strong marketing program with quality support material 
-Continual support in sales, advertising, marketing, purchasing and equipment 
-Own field support person
-Initial training program for franchisees 
-A growing international franchise network 
-Your own store that visually stands out 
-Possibilities for establishing a cluster of stores in a selected region

What does it take?

The Franchisee is the vital link between the Trollbeads brand in a given market (often through a Subsidiary, Distributor or Master Franchisee) and the end consumer. The Franchisee is responsible for ensuring concept compliance, the operation of the Trollbeads Concept Store/s. In some areas the Franchisee and the Store Manager is the same person. In other cases, the Franchisee own and operates several stores within a selected geographical area. The Franchisee has his/her finger on the retail pulse and is close to the point of sales and can therefore help Trollbeads Retail understand the market and give the Store Managers operational support.

Please contact the Trollbeads Retail Department by e-mail for further information about becoming a franchisee. We look forward to supporting you in your exciting journey into the Trollbeads universe!