Welcome to the magical word of Trollbeads – an extraordinary universe of shapes, colours, creativity and play. Everything you need to tell your story.

Trollbeads is not just a jewellery
brand – it is a unique lifestyle.

Our designers use the highest quality materials; Sterling silver, 18k gold & Italian Murano glass to name a few.

Every story has a bead…
so, start your story today.

Quality, Creativity & Play

How to Create

Choose your canvas

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Choose a lock or spacers

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Choose your beads

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It is all about you - your story, your journey, your style.

About Trollbeads

Trollbeads started life in 1976 in a small jeweller’s store in Copenhagen, Denmark, and is the original beads-on-bracelet brand.